Introduction
These guidelines define the basic elements of the Bishop Auckland College logo and branding.
There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a fresh and vital brand identity.
It’s crucial that our logo appears correctly and consistently in all College communications.
All promotional materials should be shown to the marketing department before distribution.
Who we are and what we do
Bishop Auckland College is a Further Education College that exists to educate and train the people of South & West Durham.
Mission
To promote social inclusion, fulfil aspirations and develop the potential of individuals, communities and employers through excellence in teaching, learning and skills.
Our Values
The College aims to:
Put the learner first and at the heart of the College operation
Operate the highest standards of professional integrity and caring
Provide a high quality service based on continuous improvement
Foster a culture that provides equality and diversity for Students, Staff and College Clients
Established in the 1950s, the College serves the communities of South & West Durham from three sites:
The main campus is on Woodhouse Lane
A Business Training Services centre in Newton Aycliffe
A new Skills & Enterprise Centre in Spennymoor
The College also provides learning in four Community Learning Centres in:
Barnard Castle
Crook
Newton Aycliffe
Bishop Auckland Newgate Learning Centre
Communication
Before producing any piece of communication, we should always ask what the benefit will be for Bishop Auckland College and/or our target audiences. This will help ensure that we support our objectives in the most cost efficient and effective way.
What we say and write is as important as our visual identity. The way that Bishop Auckland College communicates with stakeholders is an integral part of the brand – it defines the organisation.
Ensure that the right words and appropriate language are used, whatever the application.
Clear, confident and approachable.
This means that Bishop Auckland College communicates in plain English using everyday language and avoiding jargon.
How to refer to Bishop Auckland College
In correspondence and publications, print and online the name Bishop Auckland College must always be written in full. (The only exception to this rule is when the name of the College is abbreviated in an employee’s email address i.e. This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
Bishop Auckland College should not be abbreviated to BAC (except for specific publications such as the BAC to Business employer training guide) or Bishop College.
Bishop Auckland College Logo
Is an instantly recognisable symbol of Bishop Auckland College, the logo is the most valuable asset of the brand. It is crucial to reproduce the logo correctly and consistently.
The logo was designed to compliment the award winning phase 1 of the new College building/entrance which has become instantly recognisable by all stakeholders.
Logo Position
The logo should always appear in the top right hand of the page, cover, screen etc. Set 5mm in from the top and 5mm in from side or the edge.
Logo Colour
Red pantone reference number 185C.
CMYK: 0C 91M 76Y 0K
RGB: 229R 35G 48B
HEX: EF3D42
Font
The font is Meta and appears in white inside the portico shape as shown.
Typing Font
For everyday PC generated items such as letters, memos and internally produced leaflets/posters, please use Arial which is a standard PC font.
Logo variations
Consistent application is crucial. No variation to be used without prior permission from the College’s Marketing Department
A series of sub brands exist for specific and areas which are defined for a particular niche or service. These include:
Please don’t:
- distort the logo
- change the colour of the logo
- change the font inside the logo
- put the logo inside a box or border
